What will you be doing at MBRF?

• Ensure effective achievement of the volume, value, and Numeric distribution targets of the company & best in class business fundamentals across each store through managing the team members.
• Accountable for achieving the volume and value targets by category.
• Responsible for the numeric distribution of all SKUs and ensuring coverage and visibility across all the accounts in the channel universe.
• Analyze the trade opportunities reported by the team and continuously set strategies to develop overall business with customers and ensure consumer satisfaction.
• Responsible for implementing Business Development, business excellence, and Trade Marketing in terms of prices and promo strategies, portfolio assortment, Route-To-Market process, and in-market plans to maintain and grow the market share.
• Ensure that all Business fundamentals related to the shares of space, features, and promos are in place and reflect the fair market share.
• Monitor the in-store excellency measures in terms of planograms, portfolio assortment, and merchandising guidelines and ensure it's being implemented by the subordinate's team members.
• Optimize the trade investments to achieve the best ROI against investment, in addition to ensuring that the trade budget spending is in line with the annual forecasted budget and budget objectives.
• Promotion proposal as per the history/requirement/seasonality/SKUs P&L.
• Ensure the implementation of all proactive procedures in trade to prevent returns from the market.
• Ensure the implementation of integrity measures that reflect the company's transparency principles and values.

What kind of profile are we looking for?

• Knowledge of Microsoft Office
• Communication, negotiation & Problem-Solving skills
• Ability to perform under pressure
• Ability to Mnage People
• 5 years plus in sales (FMCG), preferably in COOPs — Kuwait
• Arabic fluent (written and oral) — English knowledge is required
• Graduation/Scholarship : University degree in Business or related field

What competencies are key to this role?

• Sales Execution & Commercial Acumen – Ability to drive volume, value, distribution, market share, and profitability through effective account management and trade execution.
• Customer & Relationship Management – Strong capability to build and maintain relationships with COOP management, negotiate effectively, and identify opportunities for business growth.
• People Leadership & Team Development – Ability to lead, coach, motivate, and develop Sales Executives to achieve targets and improve performance.
• Trade Marketing & In-Store Excellence – Experience ensuring effective promotions, merchandising standards, planogram compliance, visibility, and portfolio assortment within key accounts.
• Problem Solving & Results Orientation – Capability to analyze market opportunities, adapt strategies, manage trade investments, and deliver targets in a fast-paced FMCG environment.

What can you expect from MBRF?

• Being part of a global, collaborative and dynamic working environment
• Strong corporate culture with commitments to customers, employees & environment we serve
• Vertical, horizontal, and cross-functional growth opportunities
• Competitive compensation package